Client transformation
Rob
Consistency replaced guesswork. A clear training and nutrition structure created a transformation that was built to last.
Individual results vary according to starting point and adherence. Coaching for men 40+
Your forties didn't ruin your body. Bad advice did.
A clear training and nutrition plan for men ready to rebuild strength and feel like themselves again.
MEET YOUR COACH · FIAZ MERALISee what changes when you train with a plan.
Free 15-minute callNo card requiredOnline across the UK
30+Years coaching
3,000+Transformations
55Living the method
1:1Direct coach access
Proof, not promises
Real men.
Real results.
Different starting points. Different lives. The same foundations: structure, accountability and a plan that progresses with you.
Why I built this
I've trained men since I was 23. I still got my own forties wrong.
By the time I hit my forties, I was still training and eating like the 25-year-old I used to coach. I cut calories until I felt weak. I trained like recovery wasn't a factor. I got softer, not leaner.
What turned it around wasn't more discipline. It was finally applying what I already knew worked: a plan built for where I actually was — not where I used to be.
That's Reformed Strength Coaching. Three decades of experience applied to your body, schedule, health data and goals, with me beside you through the whole process.
What's actually inside
Everything you need.
Nothing you don't.
A complete coaching system that adapts to your health, recovery, work and family — not a generic plan dropped into an app.
Nutrition built around your life
No fads and no fear of carbs. A realistic plan that works with your family, job and food shop.
Strength that starts where you are
Focused sessions with progression based on your current ability, recovery and available time.
Daily habit coaching
Small, specific changes to sleep, steps and routines that compound instead of overwhelm you.
Blood test and health tracking
Decisions guided by what is actually happening inside your body, not assumptions.
Direct access to Fiaz
You are not left alone between check-ins. When you need guidance, you speak to your coach.
Weekly adjustments
Your plan moves as you do. Training, nutrition and habits are reviewed and refined each week.
How it works
Two steps to apply.
One clear next move.
Quick application
Enter your name, email, phone number and main goal. It takes about a minute.
Tell us more
Continue to the second part with your training background, routine and goals.
Talk with Fiaz
Discuss your next steps on a free 15-minute call if coaching is the right fit.
30
The Reformed Strength guarantee
Follow the plan.
See measurable progress.
Complete the prescribed training, nutrition, habits and check-ins for 30 days. Activity is verified through timestamped app records, progress updates and requested evidence.
If the records show that you followed everything properly and you have not made measurable progress, Fiaz will review the full log and refund your first month.
Full eligibility and compliance terms are confirmed before coaching begins. Results depend on individual effort, adherence and starting point.In their words
Years of genuine
client feedback.
Real reviews collected from people who experienced Fiaz's coaching, support and approach first-hand.
Is this for you?
Built for men ready
to be coached.
Good fit
- Men 40+ who want sustainable fat loss and real strength.
- Busy men who need the plan to fit around work and family.
- Men willing to show up, be honest and follow the process.
Not a fit
- Anyone looking for a miracle without changing daily habits.
- Anyone unwilling to be honest about food, sleep or alcohol.
- Anyone who wants the coach to do the work for them.
Before you apply
Straight answers.
I've tried coaching before. Why is this different?+
This is built around your actual schedule, recovery, health information and starting point. You have direct access to Fiaz and the plan is adjusted as your data and progress change.
I don't have much time. How much training is this?+
The programme starts with focused sessions that fit your week. Volume only increases when your goals, schedule and recovery genuinely support it.
Do I need a gym?+
Your training environment is discussed on the call so the programme can be built around the equipment you can use consistently.
What if I have an old injury?+
Training can be adapted around existing limitations where appropriate. Coaching is not a substitute for medical clearance or treatment.
What does it cost?+
That is discussed on the free call after Fiaz understands what you need and confirms the right coaching route for you.
Limited direct coaching places
Stop guessing.
Start Reformed.
Book a free 15-minute call. No pressure, no card and no generic sales script — just a clear conversation about where you are and what needs to change.
Start my application →